NMTC Board Member Erika Hecht Celebrates One Year of The Leader Effect

New Mexico Technology Council board member Erika Hecht, Founder and CEO of Market Ascent, is marking the one-year anniversary of her book, The Leader Effect: How to Grow Faster by Leading the Market. The book was released on October 21, 2025, and is dedicated to the innovators and

leaders using technology to shape a better future. It explores how B2B technology companies can grow faster by taking a leadership role in their markets.

Over the past year, Erika has worked with leaders across AI, quantum computing, energy, bioscience, and advanced manufacturing. From that work, she sees three recurring opportunities. First, technology innovation often outpaces go-to-market innovation. Second, B2B technology companies have more leadership potential than they realize. Third, the market won’t automatically recognize an innovation’s significance, so companies must connect their work to business outcomes and industry progress. These observations reinforce the book’s central idea: the more you lead, the easier it is to grow.

To celebrate the anniversary, Erika is offering 25 personally signed copies to B2B technology leaders who are focused on turning innovation into market leadership and sustainable growth. Leaders interested in a copy can reach out to Erika directly on LinkedIn. NMTC congratulates Erika on this milestone and thanks her for her continued leadership in New Mexico’s technology community.