Please Understand Me: How high-tech companies can build a business case for selling to lower-tech businesses or consumers
High Tech Companies and other tech professionals have special challenges when they need to communicate the value of their products and services to lower tech businesses. Barbara Kline’s background in both engineering and communications give her a unique perspective on these issues. Join us this Tech Thursday to hear lessons learned and ways to maximize your prospects.
About our Speaker:
Barbara Kline, founder and CEO of Breakthru Center, has been helping high tech companies get their message heard and understood by their various audiences for more than 30 years. Originally a software engineer, and later a product manager at Intel Corp. during the early days of the microprocessor, Kline has experience both designing and explaining technology. As principal of Breakthru Communications, a high-tech marketing company, for more than 20 years, she specialized in strategic planning for corporate and product launches for entrepreneurial companies in markets such as enterprise, networking, wireless, and financial services. She served as content consultant and presentation coach for companies looking for venture capital at the San Francisco-based 1:1 Visibility Conferences, and this is her fifth year with TVC’s Advisor Program. She was in senior management at Regis McKenna, Inc., and Hill & Knowlton, and was VP of Global Marketing for BWise, Inc.